IDENTITY PACKAGING ENVIROMENTAL GRAPHICS PRINT DESIGN La Chinesca aims to break away from traditional restaurant formats by experimenting with creative storefronts and layouts that highlight its unique visual identity. The goal is to offer customers a dynamic dining experience deeply connected to La Chinesca’s branding while also providing a platform for the owners to organically sell a curated selection of merchandise inspired by their travels.
This vision is realized through a structured visual system.Built upon the operational model developed by husband-and-wife duo Bruce Ricketts and Jae Pickrell —who have successfully launched various dining concepts, pop-ups, and collaborations—the system prevents the brand from defaulting to a purely nostalgic or gritty aesthetic. Instead, it ensures consistency across different brand touchpoints while infusing the experience with La Chinesca’s signature energy and playfulness, from the space and merchandise to the service and food.
La Chinesca’s visual language bridges the past and present, integrating familiar influences within a cohesive and contemporary design framework.
Brand Identity & Packaging Design: @inksurge
Interior Design: @jjabespoke @jj.acuna
Visual Merchandise: @jaepickrell
Photography: @poldivina
Botanical Flourishes: @raxenne