Tagged under Branding, Packaging, Icon Design

Treats is a convenience store brand which is present in selected Petron gasoline station in the Philippines. The brand has already been established since 1999. In 2012, most of the store has been acquired by San Mig Food Avenue. We have been commissioned early this year to refresh the Treats logo - our outline methodology began by investigating the existing logo and not to stray far from its established identity since it has already a trademark for it - our solution was to simplify and to restrict the color palette with a more lively shade. We additionally made custom designed symbols propelled by the new things to be re-acquainted with the convenience store such as their freshly baked bread and coffee. Included on the project was the design for their menu display system for hot & cold beverages and breads.

Simplifying the identity

Various color renditions

Hot & Cold beverage cups

Bread box packaging with tray liner

Icon details and trayliner pattern design

Bread bag

Store promotions

Beverage & Ice Cream icons

Chiller wraps for beverage and frozen products

General and In-Store icons

Menu display system wtih magnetic strips for easy replacement of items