Tobys Estate was born in Australia in 2001 by Toby Smith. He spent the next 12 years sharing what he had learnt with a team of passionate coffee enthusiasts, opened several signatures cafes, and built a loyal network of over 600 independent cafes who serve Toby’s Estate coffee exclusively.
We were commissioned to establish the brand identity of this neighborhood cafe / resto located in Ruby Road, Ortigas Center. We worked closely with the designer of the space who is also a partner for Toby's Estate PH and a long time client of ours. Work includes the design and production of the board menu, placemats, display cards, signage for the cafe, staff only and bathroom, window display decals, grease paper, mural and website.
Each Toby’s Estate café features a unique design that allows each neighborhood to have its own identity. The materials are different and the design elements are new. But the common thread between the different stores is the fresh, natural, and warm character that is consistent with the brand
Sinch each branch has its own character, each of the menu system is different from one another. Our solution was to design a replaceable menu board system for food and beverages.
Various design for in-store signages
Architecture / Interiors – Chut Cuerva
Design and Art Direction – Inksurge
Photography – Miguel Nacianceno
Additional Photos - Inksurge