Toby's Estate Century City

Tagged under Branding, Art Direction, Graphic Design

Tobys Estate was born in Australia in 2001 by Toby Smith. He spent the next 12 years sharing what he had learnt with a team of passionate coffee enthusiasts, opened several signatures cafes, and built a loyal network of over 600 independent cafes who serve Toby’s Estate coffee exclusively. 

Toby's Estate opened its first branch here in the Philippines at Century City Mall. We were approached to design the in-store graphics which would be cohesive with the interiors designed by one of its partners. The concept for this 27 sqm space is to resemble a subway station platform.

Cafe Interiors

Hand-painted directional sign on stainless steel

Hand-painted CCM plate

Menu letter board

Journey of the Bean infographic design

Hand-painted signage behind the counter

For the love of coffee

Toby's Estate Century City Mall Architecture
Interiors – Chut Cuerva
Store Graphics / Infographics  – Inksurge
Photography – Miguel Nacianceno

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