In the year 1934, Proclamation 652 was issued to declare the Sampaguita as the national flower of the Philippines.
The typographical approach was inspired by the official declaration papers which is often bold and direct. The word "Proclamation" stands out as its brand name, while the rest of the information was arranged to balance out the design.
The neutral color palette used was suggestive of the Sampaguita color, which embodies humility, purity and strength.
The intention of the design was to keep it simple, clean, and balanced, just like the profile of the gin.
The idea of the wrap basically came from having the declaration "announced on a newspaper". We wanted to replicate the feel of that paper texture, organic and creasing, but one that would fit the brand. We deconstructed all the elements from the design of the label, so that it will still look good, however you wrap the bottle, which also acts as a protective wrapper instead of the usual bubble wrap.