Tagged under Branding, Identity, Packaging

Mr. Chops serves a mix of Taiwanese and Asian comfort foods that prides itself for its sizing and affordability. Nostalgic but also fresh and modern, this design features illustrations with a hand-drawn feel, anchored by shapes that are often associated with vintage labels and menus in Asian culture. This illustration is a nod to the brand’s name, with the dynamic pose helping suggest fast service and bold flavors.

Mr.Chops secondary logo used across applications as supplement to the primary logo

Store perspective with elements applied

Mr.Chops is located at Glorietta Food Choices

Food photography by Mars Guisala
Interior by Cheska Nolasco

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