Capital Tea

Tagged under Branding, Identity, Packaging Design

Referencing the (Capital) brand name and the superiority associated with it, this logo uses a lion as its primary character. Portrayed as powerful and dynamic leaders, lions are a proper reflection of the brand’s dedication to quality and taste, as well as their intention to compete with big players in the milk tea industry.

Drawing inspiration from the product itself, this logo features a variety of circles to form a playful and friendly lion, with its mane in particular subtly referencing boba/ pearls. The typeface and colors are striking and confident to accentuate the lion’s energetic nature.

Product Photos by Mars Guisala

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