APEC 2015

Tagged under Branding, Communication Strategy, Identity Design

The logo of the Philippine hosting of the 2015 Asia Pacific Economic Cooperation meetings and related activities reflects the vision espoused by the country in treading the path to a more progressive, more equitable Asia-Pacific: it is by building inclusive economies that we build a better world.

A Single Global Community
The circular nature of the logo represents a more connected, more integrated, and more dynamic global community, a community whose direction for growth is increasingly shaped by the member-economies of APEC. The design likewise shows the common waters that link the various member-economies of APEC, in turn forming a geographic bloc of inclusive prosperity and meaningful opportunity for over 40 percent of the world’s population and the rest of the international community. The triangles in blue, red, and yellow, meanwhile, represent the 21 member-economies of APEC.

Shapes and Shared Aspirations
The 21 triangles form an arrow pointed upward, which signals the sustained and shared resurgence of the APEC member-economies. The light blue shade of the arrow, on the other hand, represents a member-economy’s promising development, which is a result of positive engagement with partners and adherence to sound macroeconomic fundamentals.

The triangle signifies balance, and expresses the strong and stable economy borne of that quality.

The APEC’s Pillars of Progress
The three colors used for the triangles represent the three pillars of APEC as identified in the 1994 APEC Summit in Indonesia. These pillars are now more known as the Bogor Goals, and thus center on: 1) trade and investment liberalization; 2) business facilitation through cost reduction and efficiency of business transactions; and 3) economic and technical cooperation among APEC member-economies.

The Philippine hosting seeks to inspire greater confidence that, by pursuing the Bogor Goals and by working to realize the vision laid out by the host country, the APEC member-economies can indeed build a truly vibrant, truly inclusive future for all peoples.”

We also designed the symbols for the APEC Economic Leaders Meeting (AELM) week which are abstract representations on the topics and discussions during the APEC events. All symbols are derived from the triangles which is the main part of the APEC PH Logo.

Photos courtesy of Presidential Communications Development and Strategic Planning Office (PCDSPO)

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