IDENTITY Visual Identity Design Brief for FES Asia's Just Transition Forum in Asia (JTFA):
JTFA, a collaborative initiative by Friedrich-Ebert-Stiftung (FES Asia) and Climate Action Network Southeast Asia (CANSEA), aims to foster cross-regional information sharing, learning, and alliance building among various stakeholders across Asian countries. The initiative seeks to create a network of diverse participants—trade unions, academia, CSOs, private sector, think tanks, decision-makers, youth, and gender/feminist activists. This network will challenge prevailing development narratives, particularly those favoring fossil fuels, by exploring and envisioning alternative energy pathways at national, sectoral, and regional levels. Additionally, the initiative will investigate how the principle of Just Transition can be applied beyond the energy sector. The visual identity design should reflect the collaboration and unity among different sectors, resembling a tangram puzzle. Each unique shape within the puzzle represents individual disciplines contributing to form a more comprehensive, just practice. The design should convey the concept of constant positive transformation, highlighting the collective effort, openness to dialogue and learning, and the innovative spirit driving this shared goal of sustainable business practices.