Toby's Estate was born in Australia in 2001 by Toby Smith. He spent the next 12 years sharing what he had learnt with a team of passionate coffee enthusiasts, opened several signatures cafes, and built a loyal network of over 600 independent cafes who serve Toby’s Estate coffee exclusively.
We were commissioned to establish the brand identity of this neighborhood cafe / resto located in Salcedo Village, Makati. The concept for the space was casual and friendly. We worked closely with the designer of the space who is also a partner for Tobys Estate PH and a long time client of ours. Work includes the design and production of the menu, placemats, display cards, signages for the cafe, staff only and bathroom, window display decals, grease paper, mural and website.
Hand-painted metal sign for different time-zones & menu design
Menu board design
Label display design for small bites on the counter
Glass decal detail
Interactive placemat design
Menu & Placemat design
Washroom & Private Signage
We also commissioned calligrapher Patrick Cabral for the kitchen glass specials. He also did the slow bar mirror letterings with coffee quotes
Architecture / Interiors – Chut Cuerva
Design and Art Direction – Inksurge
Photography – Miguel Nacianceno
Glass and mirror calligraphy - Patrick Cabral
Additional Photos - Inksurge