Tobys Estate was born in Australia in 2001 by Toby Smith. He spent the next 12 years sharing what he had learnt with a team of passionate coffee enthusiasts, opened several signatures cafes, and built a loyal network of over 600 independent cafes who serve Toby’s Estate coffee exclusively.
Toby's Estate opened its first branch here in the Philippines at Century City Mall. We were approached to design the in-store graphics which would be cohesive with the interiors designed by one of its partners. The concept for this 27 sqm space is to resemble a subway station platform.
Hand-painted directional sign on stainless steel
Hand-painted CCM plate
Menu letter board
Journey of the Bean infographic design
Hand-painted signage behind the counter
For the love of coffee
Toby's Estate Century City Mall Architecture
Interiors – Chut Cuerva
Store Graphics / Infographics – Inksurge
Photography – Miguel Nacianceno