Established in early 2013, Cbeauty is a specialized skin care product focusing on Coconut Oil as its key ingredient. We were commissioned for the rebranding of its identity on its upcoming global launch which starts in Canada this 2016. The concept for its new identity & aesthetic was based on the company's philosophy: Quality and Simplicity.
The branding reflects the clean visual language of the new direction - making it more cleaner, friendly, sophisticated yet modern and still evoke quality and natural beauty.
Coconut leaf patterns were generated and produced as a backdrop for the initial campaign
Photography by Miguel Nacianceno / Additional photography by Inksurge